Below are some examples of different advertisement trailers that are promoting a product or service. This collection of trailers is a mix of both real and fan-made advertisements, but all will help my to understand how I should create a trailer that best promotes my product of the mental health education resource animations.
BEST Interactive Commercial Advertisement Video XTVT Mobile Apps
Spotify Motion Graphics Ad (Fan Made)
CLOTHING ADVERT || MOTION GRAPHICS
Each of these trailers are very different in how they promote their service or product, but some of the consistencies between them include;
- Minimal text on the screen at one time
- Simple but effective transitions and animations
- not too cluttered/or have too much going on at once
Looking into these trailers helped to inform me of the key features that make an effective trailer, which I will try to replicate within my own EPK trailer.
Development of the EPK trailer
Below are a collecting of screen grabs that illustrate the process of creating the trailer for the EPK. A lot of what I did to create the trailer consisted of using a lot of the assets that I had already created for my mental health animations and the creating transition between these as well as adding some text that informs the viewer that the topic of mental health is not a part of the national curriculum, and that my educations resources will help to provide information on this topic. I first stated by creating the whole trailer within After Effects before exporting the file out of there and importing it into Premier so that I could add the final touches to the trailer such as music.
EPK Trailer
EPK Trailer for Mental Health Animations
Overall I am very happy with how this trailer has come out. It informs viewers of what the problem is (the lack of education on mental health within schools when more and more people suffer from mental health problems) and the solution (my educational resources) as well as the intended audience for these animations (Key Stage two children). The trailer also conforms to the design style that I used within my animations, helping to keep consistency amongst all my work.
Bibliography
Githinji Charles (2016) CLOTHING ADVERT || MOTION GRAPHICS. Available from: https://www.youtube.com/watch?v=Cq_0wKmfGbQ&ab_channel=GithinjiCharlesGithinjiCharles [Accessed 19 May 2021]
Katherine Leveridge (2021) EPK Trailer for Mental Health Animations. Available from: https://youtu.be/n0Mu0Lgn-Y0 [Accessed 19 May 2021)
Simon (2017) Spotify Motion Graphics Ad (Fan Made). Available from: https://www.youtube.com/watch?v=aPx9r4OsrzM&ab_channel=SimonSimon [ Accessed 19 May 2021]
Tuturlensa Production (2019) BEST Interactive Commercial Advertisement Video XTVT Mobile Apps. Available from: https://www.youtube.com/watch?v=gIxcgrZvIO0&ab_channel=TuturlensaProduction [ Accessed 19 May 2021]